Press Room

A Food Blogger’s Publicity Experience (October 2018)

My goal is 100,000 Facebook page likes and 100,000 daily blog visitors as soon as possible.   I believe the lessons from my journey will empower aspiring food bloggers with the same goal.

In July 2018, my Pineapple Dump Cake recipe on Pinterest suddenly zoomed from 50 (fifty) to 164K impressions!   Pinterest monthly views (home page)  jumped from less than a hundred to a whopping  236.4K (July 2018) and 252.7K (August).  Once a week since then, I’ve shared updates from my journey to promoting this site.  Increased traffic means more advertising revenue.  Scroll down  this page to read each post with photos and helpful resources.  

Friday, October  12,  2018

A personal experience confirms that posting at least 3 new recipes with appetizing photos (or videos) a week… will increase traffic to a food blog and social media accounts.

Corn on the Cob

For the first time ever, I completed 3 new recipes this week:   Corn on the Cob, Cornbread Bundt Cake (Updated), and 15 Bean Smoked Sausage Soup. 

Traffic increased after sharing appetizing photos of each dish on this site,  Facebook, Pinterest, and Twitter. 

The work to get it done was intense.  Winners don’t complain.  We stay positively focused while we do what MUST be done.    Success is not for lazy complainers.

A big thank you to Hurst Beans for pinning 3 photos of my recipes to their Pinterest page.  Each dish in which I used their dried beans,  received over 1,000 impressions.  Hallelujah!

Shot photo of their Pinterest page at 4:30am today (Friday, Oct. 12, 2018). Will add to my media file. I like to flip through it to see progress I’ve already made. Keeps me encouraged and motivated.

Have a positive/productive day!!  I am.

***************************************************************************

Tuesday, October 2, 2018

Happy October 2018!  I usually post on Monday.  Not this time.  I’ve been focused on completing recipes and recipe videos.  Serious work!

Pinterest home page on Tuesday, October 2, 2018 (1pm).

Pinterest monthly viewers/monthly engaged dropped… as usual.  However,  followers reached 484!!  Thrilled about that.  I continue to pin a variety of recipes as if the numbers are up.  I’ve noticed a pattern during several months of studying my analytics.  Once or twice a week, stats drop dramatically.  After I pin one of my recipes and promote on Facebook and Twitter, stats rise dramatically.  Good to know!

My Facebook community’s membership quickly jumped UP from 600 to 2,200 members.   I did nothing to make it happen.  It seems referrals are coming through automated Facebook ads.  I’m not 100% sure.  I am 100% delighted to receive daily requests to join.  The active members regularly comment and share posts.

My Facebook fan page, separate from the community, has grown to 9,600 as I write this.   Closer to 100,000.

See you on my next post!

HELPFUL RESOURCES

Pinch of Yum’s The Food Blog Money Making Experiment

 Pinterest Marketing Strategy Secrets

The Content Bug by Cathrin Mannin

According to Pinterest’s online newsletter, their platform is a popular source of fresh and creative ideas.   As of September 10,  250 million people visit Pinterest each month!    Plus,  there are more than 175 billion ideas to discover.  This number is up 75% since last year. And it keeps growing. 

Monday, September 24, 2018

Last week was very busy and productive.  Averaged about 5 hours sleep each night.  Yesterday, I slept an extra four hours.  Woke up refreshed and alert.  Fewer typos!

Prepared and filmed several new recipes.   Promoted existing recipes on my Facebook fan page. As a result of a LOT of work,  Homemade Macaroni and Three Cheeses generated more traffic to this site and more Facebook page likes.   My Facebook community  jumped up from 600 to 1,800+ members.

Photographed my Pinterest page at 5:00am .  It has increased to 110.3K monthly viewers, 3.7K monthly engaged, and 463 followers (not shown).  I mentioned last week, that I kept pinning when my numbers dropped.  Depression and quitting were not options.   Grateful for keeping a positive attitude and that I continued pinning.  Today, I see increase.   Never give up!

What does it all mean?  Increased traffic to this blog and increased ad revenue.  Also working on paid partnerships with food brands.  Making progress.

I’ll share details at the right time.  There’s a time to speak and a time to be quiet.

MAKE it a positive/productive week!

*************************************************

Monday, September 17, 2018

The week is off to a great start!  Pinterest monthly viewers and engagement increased slightly.  More than last week.  I am thrilled to have 108,000 monthly viewers on Pinterest.   Hallelujah!

Pinterest: 108K Monthly Viewers and 4.2K Engaged
Boards with top impressions from last 30 days.

I’ve studied analytics long enough to see a pattern.  Dramatic increase is followed by dramatic decrease.  During drops, I keep pinning daily as if increase is still in full effect.  Within 2 or 3 days, the numbers rise again.

If  allowed the decrease to make me depressed enough to quit, the decline would’ve continued.  This winner kept PUSHING forward with a mental picture of success.  Winners roll like that!  As a result, my Pinterest stats increased! Never, ever, ever give up!

Last week, Hurst Ham Bean featured my 15 Ham Bean Soup recipe on their Facebook and website. The company provided the beans for the recipe.  The mention attracted several visitors to this site and several Facebook page likes.  Hallelujah!

MAKE it a positive/productive week.  I am!!!

*****************************************************

Monday, September 9, 2018

Quick update.  Pinterest page has 104.1K monthly viewers.  Lower than last week.  BUT still high for my page.  I’m grateful for more than 100 THOUSAND monthly viewers!

On September 2, I posted a new recipe video for 15 Bean Ham Soup on my Facebook fan page.   As of today, it has received 16,494 views and 263 shares.  Thrilled!

What does it all mean?  Increased traffic to this blog and increased ad revenue.  Also working on paid partnerships with food brands.  Making progress.

I’ll share details at the right time.  There’s a time to speak and a time to be quiet.

MAKE it a positive/productive week!

*****************************************

Monday, September 3, 2018

Happy Labor Day!  After working 9 consecutive days, and averaging 5 hours of sleep each night, I got some extra sleep today.  Feeling refreshed, energized, and focused as I type this post at 3pm.

Hallelujah!  I’ve made a lot of progress since the last post.  Several popular brands have agreed to provide complimentary products for me to feature in recipe videos.  Plus, my social media following is large enough to obtain paid partnerships/sponsorships.  For security purposes, I’ve decided to NEVER reveal earnings.  In my opinion, it is dangerous.  Doesn’t matter if it’s $100 or $100,000 or more.  That is personal business!!   I pray daily for guidance in all areas of my life.  Blasting how much money one makes attracts financial vultures.  It is just not about being selfish, it’s wisdom and common sense.  Celebrities like Beyoncé, Oprah, athletes, etc. always reveal their earnings.  Each one also has tight security 24/7 for protection.

The finalizing process requires detailed work and patience.  No complaints!  Got to do what I’ve got to do while also preparing recipes, typing recipes on this site, sharing on social media, and more.  Success is NOT for lazy complainers.  Positive focus and serious work required,

On Saturday (September 1), Mt. Olives posted a mention of my potato salad on their Facebook page. It contains their sweet salad cubes. The post received 16 shares and 5 comments which helped promote my page. A wonderful publicity experience.
Pinterest page as of Monday, September 3 (3pm). Although monthly viewers/monthly engaged was much higher, I’m still thrilled with what I have today. Why? For 2-1/2 years figures were around 2,000 or less because I didn’t use it properly. PINNING daily is mandatory!!

*************************************************

A Food Blogger’s Publicity Experience (August 2018)

My Pinterest page on Tuesday, August 28 at 3:30am. Dramatic decrease in monthly viewers/engagement.
My Pinterest page on Tuesday, August 21, 2018.  Thrilled to see 252.7K monthly viewers and 6K engaged!

_________________________________________

Monday, August 27, 2018

Since early July 2018, my Pinterest account has been growing rapidly.  My Pineapple Dump Cake reached triple digit impressions, saves and pins.  Today, when I checked analytics, the figures dropped dramatically.

Pineapple Dump Cake (Pinterest) stats as of Monday, August 27 (9am). Impressions and saves dramatically decreased over the weekend.

I remain encouraged because this happens regularly.  A few days later, the figures rise again.  I still pin regularly.  Will add at least 3 new recipes this week.  All of it attracts viewers!  Facebook page has 9,160 likes, Facebook community has 870!  Closer to 100,000!!

Pineapple Dump Cake (Pinterest) as of Monday, August 27 (9am). Holding steady at 656 pins. No increase over the weekend. Still an awesome accomplishment!

___________________________________________

Monday, August 20, 2018

Pineapple Dump Cake (Pinterest) stats as of August 20 (4:30pm).   Impressions and saves increased over the weekend.
Pinterest home page photographed August 17  at 1:30pm (EST).
Pinterest (April 2018): 73 Followers and 38 Following. No figures for monthly viewers or monthly engaged showed on my home page.

Fought off frustration and got busy.  Stumbled upon an effective marketing strategy.  Deleted several unappealing photos and updated my profile.  Searched the internet for solutions.  Prepared new recipes.  Posted improved photos on my Pinterest board.  While there, I browsed the site seeking creative inspiration.   My creativity soared while viewing cakes and pies!  Although I didn’t count each pin (or save), my guess is 45 total per day.

According to my google research, once you get above 50 pins per day, Pinterest will throttle your engagement and exposure. With that in mind, I will pin 45 per day to stay safe.

What made me start pinning 4 to 5 times a day?  I checked Pinterest analytics the next day.  STUNNED by the amazing traffic increase.  So, every day since then, I have browsed the site and pinned/saved delicious recipes for one hour morning, afternoon, and evening.

New Pinterest profile photographed August 17 at 1:30pm (EST).

Don’t have time nor the patience to sit and pin?  Use Tailwind.   The app efficiently schedules Pinterest and Instagram posts.   Saves time for individuals who do not have the patience to sit and pin numerous images.

I do not use Tailwind because I want to see each photo.   Looking at amazing pics stirs creative ideas and helps me understand how to better style food photos.

Pineapple Dump Cake photographed August 17 at 1:30pm (EST).

Pineapple Dump Cake is officially my most popular recipe on Pinterest and on this blog.  First posted in early July.  Deleted photo to “remove” a white spot on the spoon.  Posted again.  The next day, it had 192 saves!  It has kept going!  This is the first recipe  I’ve ever created that received 162.2K impressions and 659 saves on Pinterest.  Thrilled to see increased blog traffic for the recipe.

Please check back for updates.